The Leeky Boat is a non-profit organization started by my friend, Anna Nofsinger, and me. The concept was to craft prints, jewelry, and other handmade items to sell at special events and online. In order to get the organization up and running, quite a bit of branding came into play. An eCommerce website was created, a social media foundation laid out, and a logo designed to align with brand identity. The six logos you see on the left are the results of this effort. My co-founder and I felt that an origami boat made for an appropriate icon, given the company name and the crafty atmosphere of our entire product selection. Though the business is more of a side hustle now, these branding elements are still in place, always ready to be used at a moment’s notice.

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