This is a freelance project I did for a client who was looking to create a logo for her own B2B consulting business. The purpose of this project was to build a brand awareness consistent with the sleek and modern feel of the professional industry. To accomplish this, I chose easy-to-read Sans Serif fonts and a color palette of forest greens and blues in order to promote a sense of trust and accountability. Iconography was chosen to reflect innovation and growth, and out of those two themes, four separate concepts evolved. After some deliberation, my client and I decided that the lightbulb logo was the strongest design both visually and conceptually.