This is a freelance project I did for a client who was looking to create a logo for her own children’s boutique. The name of the company was either to be called Evy’s Kloset or ELK Boutique—both of which were inspired by her daughter. The logo for this company was to reflect the clean and modern look of other contemporary clothing shops and to accomplish this, I used easy-to-read fonts such as Helvetica Neue and Adobe Garamond. These typefaces, along with my client’s visuals of choice (a hanger and closet doors), helped create a sense of simplicity and cleanliness on brand with other logos of the industry. After working to create six different logo concepts, I concluded that the logo featured on the beige business card was the strongest design.